DOMONIQUE A. WHITEHURST
Work Experience
Marketing/Social Media Manager
Pensacola Sports | Sept. 2021 - Current | Pensacola, FL
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Manage the creation of all content projects, editorial, digital, and print marketing utilizing Adobe Creative Suite, Hootsuite, and Canva
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Develop and manage an optimal posting schedule and schedule all content using a multi-social content calendar from Hub Spot and Hoot Suite resources gaining an average of 10 new followers monthly
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Attend all events for posting real-time content to social media platforms: Twitter, Instagram, and Facebook
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Manage website upkeep using WordPress to update event pages and analyze benchmarks and KPIs
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Write all press releases, blog posts, and social media messaging using AP style.
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Collaborate with advertising partners to enhance out-of-market campaigns, using paid advertisements reaching approximately 10,000 consumers.
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Generate weekly E-newsletter and other email marketing using Constant Contact reaching an average of 7,000 readers.
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Handle all communications to outside media outlets and photographers regarding Pensacola Sports events
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Designed all graphics and organic social media for the 2022 Sun Belt Conference Basketball Championships and SEC Women's Soccer Championship using Photoshop, Illustrator, InDesign, and Canva.
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Organized press conference that announced a new 3-year partnership with the South Eastern Conference to host the SEC Women’s Soccer Championship.
CONTACT
EDUCATION
Master of Science in Sport Management
Florida A&M University | July 2020
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Bachelors of Arts in Mass Communications
University of South Florida | July 2017
SKILLS
Toolkit
Adobe Creative Suite:
Premiere Pro
Photoshop
Illustrator
InDesign
Canva
Constant Contact
Slack
Google Suite
WordPress
Microsoft Office:
Word
Excel
Powerpoint
Design/Content
Videography
Transcribing
Graphic Design
AP Style
SEO
Social Media
TikTok
Pintrest
Snapchat
Social Media Marketing | Hub Spot
Search Engine Optimization | Hub Spot
Email Marketing | Hub Spot
CONTENT WRITER/VIDEOGRAPHER
HBCU Gameday | May - June 2020 | Remote
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Directed and edited a weekly podcast/YouTube show called “Air It Out;” which discussed collegiate sports and HBCU Culture; uses Premiere Pro and Zoom averaging 1,000 views per show.
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Tasked to write at least three weekly blog posts for WordPress using AP style and Search Engine Optimization.
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Utilized WordPress SEO for blog articles to boost audience engagement to 3,000 new subscribers over a 2-month span
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Helped to boost social engagements to 3,000 new subscribers within a 2-month span by utilizing Search Engine Optimization and WordPress blogging
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Planned daily content distribution and team communication utilizing Slack
CONTENT CREATOR
Florida A&M University | Jan. 2019- Jun. 2020 | Tallahassee, FL
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Tasked to design game day graphics for on-campus marketing using Photoshop and Illustrator
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Collaborated with Communications staff to update digital media guides for men’s basketball using InDesign
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Assigned to photograph all professional headshots for 60 student-athletes and media day photos for women's and men's basketball; then used Photoshop to make necessary edits.
SOCIAL MEDIA & CONTENT SPECIALSIT
University of West Florida | Jun. 2017-Jan. 2019 | Pensacola, FL
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Collaborated with Director of Videography to produce sports variety show, “Argo Sports Weekly,” averaging 500 viewers. In post-production, Premiere Pro was used for editing.
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Created social graphics and video content for post-game distribution on Instagram, Twitter, and Youtube using Adobe Creative Suite